During last month’s Cosmopack 2007 in Bologna, Italy held March 29-April 2, designers such as Thierry de Baschmakoff shed some light on finding a happy medium between creativity and profitability in the beauty packaging industry. The emphasis was on the creative role in packaging being sacrificed for the sake of making profit. According to the designers, the function of creativity has become increasingly marginal, as the role is filtered to marketing departments. The focus is on costs and on...